I help mission-driven brands tell impactful stories and build engaged communities.
Resonant brands and products don’t just reach the right audiences, they have differentiated positioning, messaging, and narratives that translate attention into trust.
For Brands
“Rachel’s go-to-market process is awe-inspiring; She crafts stories that give products heart.”
- Global CMO
Translating attention into ROI
SuperAwesome
Insight: 45% of Gen Z say their in-game identity is the truest expression of who they really are, meaning the most authentic brand story for this generation isn't told in a campaign, it's built inside the digital worlds they already inhabit. GAP wanted to drive awareness of the new GAP Teen, as a bridge between their successful kids’ and moms’ businesses.
Outcome: By meeting teens inside Roblox, GAP turned brand values like individuality and inclusion into a lived, social experience, driving 340M+ in-game impressions, 20.5M in-game item try-ons, and 7.3M social creator views.
Sawyer
Insight: Children's activity providers are mostly solo operators. They crave peer support, and their operating software has the opportunity to play a key role in bringing them together.
Outcome: By building ambassador programs and community-centric product launch education, Sawyer drove a 30% increase in feature adoption and 23% decrease in churn, turning its customers into their product's most effective evangelists.
TeamUp
Insight: Fitness providers are drowning in data but lack the intelligence to understand what's actually trending, where risks are emerging, and which opportunities they're missing. This gap between data abundance and insight scarcity puts them in reactive mode, constantly fearing that they're leaving revenue on the table.
Outcome: TeamUp AI Business Advisor translates raw studio data into actionable growth strategies, helping fitness operators identify revenue opportunities, reduce churn and scale with confidence.
Yelp
Insight: Restaurant operators trust other operators more than they trust their tech. The most effective B2B marketing strategy isn't a campaign, it's a peer advocacy model built on shared outcomes.
Outcome: By deploying persona-segmented customer advocacy programs, Yelp achieved a 96% client retention rate and the lowest CAC companywide, proving that community trust converts better than any paid channel.
“I would highly, highly recommend hiring Rachel into any organization that needs a leader who can navigate ambiguity, bring diverse groups to consensus, and deliver a solution into market that is strong and believable.” - Global CRO
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